“I expect to be hitting more par-5s in two,” he said. TaylorMade staff player Justin Rose confirmed a double-digit distance gain with the new 3-wood. TaylorMade is so confident that it will advertise a distance gain of “up to 17 yards” with a RocketBallz 3-wood. The effect of the Speed Pocket, according to TaylorMade, is to increase ball speed and yardage. This channel is visible when looking at the sole of the fairway woods. The RocketBallz fairway woods have a scooped-out area called a Speed Pocket directly behind the face. In the process of introducing an entire line of clubs, TaylorMade will place particular emphasis on fairway woods. For example, Camilo Villegas, TaylorMade’s poster boy for Burner in 2011, will carry a RocketBallz bag and become one of the prominent faces behind the line. How important is RocketBallz to TaylorMade? Important enough that TaylorMade touring pros are expected to split equipment usage between R11S and RocketBallz. In order to fit on all the clubheads, regardless of size, the name will be shortened to RBZ.
However, the new clubs won’t actually have the name RocketBallz on them. When the prototype came back, I was like, ‘What are you guys doing? I can’t believe you put that on there.’ There was no way we were going to call the product that.” “Typically it’s got an MW label and a number.
“I never thought RocketBallz would actually show up on the prototype,” said Todd Beach, senior director of product engineering for metalwoods. After testing the early product, Johnson is said to have warbled, “It’s like a rocket.”īut it was TaylorMade’s engineers who etched the name RocketBallz into the computer model and the prototype clubhead. I think Callaway proved that the name is secondary to performance.”ĭustin Johnson is credited as the first TaylorMade player to use the word rocket.
I remember a little company that came out with a product with a very weird name – Big Bertha. I’m not sure the name has that much to do with it. “Golfers want performance,” said Pete Line, general manager of Carl’s Golfland in Bloomfield Hills, Mich. Sean Toulon, TaylorMade’s executive vice president, admitted there was a certain risk in choosing such a contemporary, slang-like name, but he said TaylorMade was encouraged by major retailers who saw the clubs during the final stages of the development cycle. If the name RocketBallz creates mental images of rocket-like tee shots, that’s exactly what TaylorMade had in mind. The RocketBallz driver, meanwhile, will cost $299 for the standard model and $349 for the Tour model.Īll three lines will have white heads, as TaylorMade seeks to reinforce the identity it established in 2011 by switching from black heads to white heads in drivers, fairway woods and hybrids.
#Do they still make the taylormade rocketballz driver driver
The R11S driver will sell for $399, and the TP version (same head, but with more than two dozen shaft choices) will be priced at $499. R11S will remain TaylorMade’s most expensive club at retail. For the upcoming year, Burner will be positioned as TaylorMade’s value line ($199 driver), and RocketBallz will share centerstage with R11S. The creation of RocketBallz will give TaylorMade three distinct lines of clubs – R11 (which becomes R11S for 2012), RocketBallz and Burner. 3, but retailers expect word of mouth to create interest before that date. These clubs will not be available at retail until Feb. TaylorMade is about to introduce a line of drivers, fairway woods, hybrids and irons called RocketBallz. Question: After a great year with white-headed metalwoods in 2011, what’s ahead for TaylorMade in 2012?
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